Branding, & Print.
Martin Lubricants manufactures synthetic lubricants for major oil companies, farm store chains, and auto parts wholesalers, and exports finished lubricants throughout the world.
The following work was done as a brand exploration. It never ran, but I've always liked it. Credits - Made best at Bohan Advertising Agency, Nashville Tenn. Art Direction: Josh Ford Creative Writing: Jack Westerholt & Joe Weaver.